It May Just Leave A Biter Taste...

"It is even better
Now that we’re the same
Two great companies come together
Now, MBNA is B of A

And it’s one bank
One card
One name that’s known all over the world
One spirit
We get to share it
Leading us all to higher standards

[ooohh, mmmm]

Do you like the cowboys?
Or your university?
Do you like the Yankees?
Or is NASCAR more your speed?
Well it’s your choice
Your right
To pick a card that shows
Your heart and your pride

We’re one with affinity
And we’ll carry each other
Carry each other
One

Have you come to meet Bruce Hammonds
Have you come to meet Leah McGee
Have you heard about Michelle Shepherd
She’s leading the team in the Northeast

And we’ve got Bank One on the run
What’s in your wallet? It’s not Capital One
It’s us, so which card are you?
Integration’s never had us feeling so good
And we’ll make lots of money, forever I can sing
About trusting in teamwork and doing the right thing
We’ll live out our core values
While the competition crawls
‘cause they want what we have got
But it’s only here at Bank of America

One bank
One card
One name that’s known all over the world
One heart , filled with spirit
We feel it, we share it

One bank working everyday
To bring higher standards
Higher standards
One
We are one, yeah
We are one
We are one bank"

Here are the lyrics regarding the Bank of America spin off song of U2’s “One.” This song was originally intended solely for the Bank of America members at a meeting, but it ended up on YouTube, which caused a huge commotion. Although the video has been taken off of YouTube, I was able to get the general understanding of the commercial through the lyrics. Personally, I think it is really clever. Bank of America came up with an entirely new idea that is completely out of the box. Unfortunately, their competitors were not satisfied with this idea. They felt as if it was a low blow and that Bank of America truly lowered their standards, as well as their morals.
Personally, I think they raised the bar for their competition. They got their message out to the public and it was definitely heard by many. Because of this, they have, not purposely, drawn a drastic measure of attention to their company, in good and bad ways. Many people are in compliance with the competitors, that Bank of America is completely wrong and disgusting for airing this video. But others think that Bank of America is smart for out doing their competition and pushing the limits. Apparently, this video was not meant to be seen by the public, but someone was able to video tape it, and broadcast it on YouTube. Under much speculation, many people are arguing that they were meaning to broadcast this video to the masses, which explains why the video is taped and edited so well.
Whether it was on purpose or accident, the video was aired, the public saw, and there was an uproar, which gives Bank of America even more publicity. In the end, Bank of America is reaping in the rewards, so all I have to say is: Congratulations.