Fall into the GAP

As I was doing my Christmas shopping the other day, I couldn’t help but stop into the GAP. The large posters displaying all the big name artists were attractive, and obviously attention grabbing. I was intrigued to come the store because of the artists that were displayed and the cause they were campaigning, also known as their RED campaign.
GAP recently started their RED collection, which supports the fight against AIDS. This campaign has been seen in numerous advertisements, among the top celebrities, and is a gaining widespread popularity. As part of their collection, the GAP is selling red and white shirts, along with all types of clothes and accessories. Each of the basic RED collection t-shirts have a word written on them. These words each end with the word “red.” The most common ones that I have seen are ADMI(RED), INSPI(RED), DISCOVE(RED), and EMPOWE(RED). The GAP shares half the profits with the HIV/AIDS foundation to fight this global catastrophe.
Among the celebrities that are involved in the campaign, some of the biggest stars include Jennifer Garner, Steven Spielberg, Penelope Cruz, Mary J. Blige, and Chris Rock, but U2’s, Bono, remains the primary supporter of this project. As well, there are numerous companies, such as Verizon wireless and Apple, that in compliance with this cause. Even Opera has become involved in the project, which helped promote the line tremendously. This project seems to be very successful and has drawn in much support. It is one of the best campaigns I have seen in a long while, and I am extremely happy to be a part of it.