CW on gift cards?

I was eating dinner the other night and was looking at all of the pamphlets that were on the table. Most consisted of specialty drinks and delicious looking desserts, but there was one standing up that captured my attention. On each side of this three-sided stand up ad, there were pictures of all the main characters from the popular shows on the new CW network. Next to each of the pictures were pictures of the new gift cards that you can buy for the restaurant. The gift cards were being used as a promotional tool for the CW network because you could choose which character you want to appear on the gift card in order to personalize it. I thought it was a clever idea to promote the shows that were being moved to the new network from the WB and UPN on something that numerous people use. Personally, I would be more apt to buy a gift card with Chad Michael Murray’s picture on it than a plainly decorated piece of plastic. This idea not only helps sell the gift cards, but draws attention to the change of networks and the shows that are now being aired on it. It’s a good publicity stunt because it’s not only advertising for the CW network, but it also appeals directly to the consumers, which in turn, favors the restaurant. So in the end, everyone wins!