The Big Game Advertisements

Super Bowl Sunday: two teams, thousands of fans, one stadium. The media coverage is phenomenal and the game can be extremely intense. The half time show is entertaining, and can often times takes unexpected turns (Janet Jackson’s “wardrobe malfunction”). Yet, as enticing as all this is, there is only one thing about the Super Bowl that has become the most anticipated aspect of the game: the commercials. Over the years, these 30-second clips have essentially changed the way of advertising. One of the most surprising factors of the commercials, are the continuously increasing prices. According to a CNN article , a 30-second commercial spot for the 2006 Super Bowl cost anywhere from $2.5 million to $2.6 million, which is a new record high. As high as these prices rise, companies will seemingly always be willing to pay for their ads to be aired. The Super Bowl is one of the most watched events on television all year, therefore, it is a wise investment for companies to partake in.
The commercials attempt to be informational, yet the more creative, and humorous the commercials are, the more effective they are to the consumers. Super Bowl advertising seems to have a greater affect on the viewers if the commercial is extremely appealing. Super Bowl commercials keep the fans entertained, yet sometimes the viewers watch the Super Bowl solely for the ads.
The commercials are talked about for days after the Super Bowl and hold high standards for future ads. Surprisingly, the game is slowing taking a back seat to the advertisements that separate the plays.